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Blog - primoeza

Which colour?


This month's Instagram theme was COLOUR ... because the colours of garments destined for the shop this Autumn (and any season) play on the mind ... Even more than I anticipate the new styles, I anticipate the changing of colours, and can hardly wait to see certain colours in person. It is always pleasing and puzzling the way that our shop palette forms ... Despite the eclecticism of our clothing, continuity in colour more often than not eventuates - both by design and by something that's not quite chance.

Only because I thought it was a nice question to think about, I asked our busy designers "which colour (is on your mind at the moment)?" ... Their answers are listed below, as they rolled in. Is it surprising or unsurprising that there were overlaps?

Lauren (Mirador): A rusty, earthy red at the moment. I just bought tickets to see Midnight Oil in Alice Springs this summer, so the desert is on my mind.

Elizabeth (Elizabeth + Birgitta): Gumtree green and dark rusty red because I'm driving through the state's north west at the moment ...

Elise Sheehan: I have had this shade of orange on my mind - a whole building painted orange as spotted from the bullet train going from Hiroshima to Tokyo... What would it be called? Marigold orange?

Seb Brown: Dark forest green and taupe shades of tourmaline, because I bought some beautiful blue-ish, green-ish stones today!

Timi (Timi Alaere): Black and white (are there even seen as colours?). Those colours always makes me feel classy and elegant and effortless, whether dressed down or up ...

Suzan (SZN): Charcoal melange and black - thinking about winter fabrics!

Kate (Penny Sage): Green! I'm not sure why... maybe because I'm missing home and the hills and the colour makes me feel calm and grounded.

Katherine Bowman: Always Blue! Pale blue, dark blue, ultramarine blue, green blue, ocean blue, sky blue ...

Amy (Amy Eliav): I am obsessed with rusty red/orange tones at the moment. I purchased a rust-coloured dress and since I have been attracted to everything in a similar colour way. Ceramics, knitwear, leather, art etc.

Lois (Lois Hazel): Wine, a deep wine .. mainly 'cause I've been sewing so much of that colour at the moment and am a little bit obsessed with it!

Sarah (Monster Alphabets): Yes my colour is black! ... Because less is more and black is actually a combination of all colours - not the absence of them! (But you knew I would pick black anyway!)

Louise (Chorus): Fuchsia, always! Deep, bright, pink!!

Quick interview with Birgitta Helmersson and Elizabeth Yong

The studio that I visited the most this year (without much doubt) is that of Birgitta Helmersson ... This is not particularly surprising given that two of Milly Sleeping's labels have operated from her space - but the many, many quick viewings and pick-ups of fresh stock does also accurately tell of the popularity of these labels.... Most often, I would [...]

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elizabeth + birgitta

After a few years purely in the audience, Milly Sleeping is making a return to the program of the 2016 Melbourne Fashion Festival, aka VAMFF. The shop is part of the new Style Capital Guide, and will proudly present the results of a very exciting collaboration between Birgitta Helmersson of Djur and Elizabeth Yong of Primoeza.Details here. Please [...]

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Wendy and I found a patch of sunshine to do an overdue shoot, featuring some very beautiful things by Jenny Kee and Romance Was Born. Many of these pieces are 'lucky lasts', including some extremely lucky last end-of-print-run scarves by JK. There is also a lucky first - Jenny Kee's most recent artwork, called 'Joy'. Milly [...]

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Introducing Djur.

The latest additions to the online shop include sale items by Soot., Chorus and Raggatt, as well as beautiful A/W dresses by Djur - which is pronounced something like "yoo-oor" with a very, very soft (perhaps quite silent) 'D', and no 'J' please. Djur is the newest label to join Milly Sleeping. We are very pleased to [...]

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Lucky lasts

Pictured above: a few delicious hotcakes. Each of these pieces is now the last of its kind - available in the online shop - except the Primoeza Evie tops (bottom right), which can be snapped up via email. Sizing and prices below.*PS. Please note that the Romance Was Born X May Gibbs pieces *are* currently available but remain [...]

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Bella who is bella.

This is Bella. Like Emily, Bella is a poet and an unassuming adventurer. She takes beautiful photographs and owns so many cameras that she can't say how many cameras she has. I do know that she has made a hobby, or a habit, of selling her household possessions on ebay, in order to acquire more cameras. [...]

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A handful of great new ffiXXed pieces arrived this week, including the Rug Panel skirt pictured above (which has a tapestry-like woollen side and a drill-like cotton side). These pieces come from a collection which might not have a name but might be called 'Homebody'. At least, it's the notion of the homebody that has [...]

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Back to the beginning.

About ten days ago I said to myself, the blog is not dead, no, I am going to maintain the Milly Sleeping blog and not only am I going to maintain it but I am going to write ... more ... often ... Daily even. And since that thought, I haven't scrambled together anything even [...]

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